Alliances with Allianz
Wednesday, August 4th, 2010Michael Anthony, Head of Microinsurance, Allianz SE was at IFMR, Chennai as CIRM’s special invitee on July 23, 2010. He is a spokesperson for the Munich based Allianz Group and a member of the Allianz Group’s Sustainability Strategy Team. In this capacity, he organises and chairs the Allianz stakeholder dialogues on some of the Group’s Corporate Social Responsibility (CSR). Michael is the reviewer of Allianz’s annual risk reports. His recent publications include reports on climate change, nanotechnology and pandemic viruses.

He informed the audience about the micro insurance initiatives of Bajaj Allianz, the Indian arm of Allianz.
- He gave a brief account of the innovative savings cum life insurance product launched in 2008, through SKS, a channelpartner of Bajaj Allianz. The product allows certain flexibility in premium and payment. If unclaimed, the deposit is refunded after 5 years. In order to reach the rural population they have collaborated with dairy cooperatives and promoted the same product, helping policy owners to build assets over their lifetimes. This savings-cum-group policy can be customised and has features such as risk covers, premiums and payments terms as well as benefits and conditions.
- Bajaj Allianz in its global initiatives, in partnership with CARE India is implementing the unique property insurance provided through Care International. In November 2008, when cyclone Nisha hit the shores of Tamil Nadu, 16,000 families were able to weather the damage it caused, because of the insurance they held with Allianz. This product covered a range of risks. The policy included payouts in case of total or partial disability, hospitalisation, loss or damage to the household or other assets, death, as well as an education grant for one child. This portfolio policy was helpful for LIH when the cyclone unleashed its fury. However, the product is still to achieve financial viability, and therefore product modification is being explored.
- In another innovative pilot through CARE, Allianz offers a Health Mutual Insurance product, which aims to battle the special challenges of the micro insurance industry viz. high distribution costs, high probability of fraud, low willingness/ability to pay, and low financial literacy. This is achieved by leveraging the mutual model, where the community is directly involved in the administration and distribution of claims, which resolves the problem of distribution costs. The community chooses trusted doctors who, along with the peer-monitoring mechanism minimises the possibility of fraud either by the doctor or patient.
The unique modification in the model reduces risk to the community portfolio, through insurer risk layering with Mutuals. It shares the risk of high-cost events thus pushing down the premium. Bajaj-Allianz receives 33% of the premium, and in return handles all those medical procedures where the expenditure rises above a certain threshold. This enables the community to provide cheaper insurance addressing the problem of willingness/ability to pay. This product also leverages the expertise and local rapport of CARE India who acts as an intermediary partner, working with local NGOs in setting up Mutuals, financial education and capacity-building activities of its members. This model has the strength of both sides: the low cost and mutual control of local self help groups, as well as the reach and technical know-how of Bajaj Alliance. The product was piloted in Tamil Nadu in 2007.
When summarising, Michael identified core sector level challenges which Allianz was exposed to. They were
- Credit life insurance: there is not still a big success mainly because of the commission (20-30% of the price). But the claim is
growing up during the five years of product’s use.
- Property insurance: There are very few at the moment in India even though tests had been realised in Africa and Indonesia.
Questions about the products from the audience were the following
- To find a management of product’s fees
- Are savings linked to micro insurance because clients need a profitable product?
- Was there any exposure to equity? (problem of fees and profit for companies)
Also, they have still not ventured into agriculture and weather based insurance products and for these he showed a keen interest in discussions with the CIRM team. In India, micro insurance is provided through NGO or MFIs. Concluding, he spoke of two major challenges in the Indian scenario. They were to
- develop health insurance skills
- justify the product’s price or rather propose separate added offer.
Michael’s talk provided the opportunity for sharing of knowledge and information that we hope will lead to further exchanges of ideas and solutions.




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