R Venugopal, Professor (Strategy & Marketing)

F.I.I.M. (IIM-A); B.Tech. (IIT, Madras)

Email: venugr@ifmr.ac.in

I have been teaching core and elective subjects in the area of Strategic Management, Marketing and Services Marketing at IFMR since September 2000. I have authored a book, Contemporary Strategic Management  and published research papers in The Asian Case Research Journal, The International Journal of Automotive Ttechnology and Management, Vikalpa, Prabandh and Indian Management , besides several papers in International Conference Proceedings.

My current research interest is in the area of Corporate Social Responsibility and Sustainable Business. In my most recent working papers, I have developed a CSR typology and a theoretical framework of strategic CSR based on the resource-based view of the firm.

I am a Metallurgical Engineer by basic training: I obtained my Bachelors Degree in Metallurgy from IIT, Madras in 1976. I worked in managerial positions for seventeen years in the Aluminium Industry in the areas of metallurgical quality control, erection and commissioning of metallurgical equipment, production planning and order management. I turned to academia in 1993 when I obtained admission into the  Doctoral Programme in Management of the Indian Institute of Management, Ahmedabad, India. My doctoral thesis dealt with the strategic response of state-owned enterprises to deregulation.