Guest Lecture on Building a Brand in today’s Digital World by Mr Amandeep Singh

Alumnni (Batch 2008-2010), 12th November 2017:

“Next time you watch an advertisement, ask yourself what was the business problem.” This was the message from Brand Master Amandeep Singh, Alumnus of IFMR in his guest lecture at his alma mater. He took the students through one of his successful projects, the viral “BIBA” ad campaign; the campaign is an internationally acclaimed one. During his interaction he mentioned about change in conventional marketing, Digital marketing and its pros and cons. MNCs’ are erasing the demarcation between online and offline market place while it redefines market it also points to some key areas where future marketers should focus.

While talking about his branding journey this far, he said “You have to break the barriers between various departments”. A holistic idea about management is necessary for managers.

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