Alumnni (Batch 2008-2010), 12th November 2017: “Next time you watch an advertisement, ask yourself what was the business problem.” This was the message from Brand Master Amandeep Singh, Alumnus of IFMR in his guest lecture at his alma mater. He took the students through one of his successful projects, the viral “BIBA” ad campaign; the campaign is an internationally acclaimed one. During his interaction he mentioned about change in conventional marketing, Digital marketing and its pros and cons. MNCs’ are erasing the demarcation between online and offline market place while it redefines market it also points to some key areas
Mr. Raghavendra, Head of DXC Technology’s Analytics Data Labs, delivered an insightful presentation as a guest lecturer on 2nd November in Institute for Financial Management and Research. The interactive session on Business Analytics consisted of both practical business usage of analytics as well as the concepts in the algorithm. Examples hovered from banking to healthcare. He urged the students not to look at the subject as a separate field, but as a tool that can improve the efficiency of any operation. “Analytics tools are available in the cloud nowadays, you don’t have to be a data scientist to gain useful
“Motivation is a hoax; it’s the inner desire that matters. You need to accept, adjust and act on your desire”. The words of Alcatraz Dey, charged the students of IFMR with boundless energy and optimism. The life of the thriller writer is in itself a potboiler. During the interactive sessions he shared his visions and insights about life. The event was a spinoff from a routine lifestyle of an IFMR student, but it supplied the necessary recoil force to push harder. Mr Dey after his stint with Indian Airforce as a fighter pilot currently writes novels, blogs and a motivational
IFMR heartily congratulates all the 18 PGDM students of batch 17 who bagged the IFMR MERIT-CUM-MEANS SCHOLARSHIP for the year 2017. “Your meritocracy should outperform the demerits around you” starting with this beautiful quote by Prof Kamal Ghosh Ray, PGP Chairperson, in his inaugural speech the evening at IFMR on 11th October 2017 witnessed its scholarship event for awarding their students with appreciation certificate. Prof PK Biswas, Director, IFMR presented the prizes and appreciation certificates to the students and concluded the program with his motivational speech to the students which made the event end on a high note. Every year
IFMR, Sri City witnessed a burst of enthusiasm at a blood donation camp organized by Samarthan- The Social Service Committee of IFMR, founded in 2005. The camp was organized in association with Stanley Medical College & Hospital and the blood units collected would be used for patients in the same hospital. The camp started at 10:00 am and welcomed enthusiastic early birds all set for blood donation. Donors also encouraged their peers for participating in the initiative and a lot of first time donors also shed their fear and came forward for blood donation. The camp had a headcount of
IFMR organized the Annual Faculty Retreat on October 6th and 7th, 2017 at the Chariot Beach Resorts, Mahabalipuram near Chennai. This is an important annual event in IFMR where all the full-time and adjunct faculty members and the top Management team sit together and deliberate for two full days on various issues pertaining to the growth of the B-School and increasing the quality of the input, process and the output. This includes various presentations by the faculty committees on last year's activities and further plans for the future. Over the years, such a meticulous analysis, visioning and planning exercise has
Prof. P. K. Biswas, Director, IFMR has been invited as the Chief Guest for the MBA Graduation Ceremony of 2015-17 batch at Amrita Vishwa Vidyapeetham - Kochi Campus on August 19, 2017. Prof Biswas shall deliver the Chief Guest address and also hand over the degree certificates.