Sathyanarayanan R

Area: Marketing


Areas of Interest

Marketing, Brand Management, Integrated Marketing Communications, Cross-Cultural Marketing, Design Thinking

Name: Sathyanarayanan R
Designation: Associate Professor


Sathyanarayanan has 18 years of Industry and academia experience in organizations like BIM, CII, CBS and also in Global European Union projects like ECCP. Before joining IFMR, Sathya served as the Head of Education Initiatives in the Confederation of Indian Industry and was actively involved in setting up an Education Practice to promote industry-oriented higher education and enhanced industry-institute interaction. Sathya has extensive experience in Post-graduate level teaching in Marketing and also in corporate training through MDPs and consulting assignments in India and abroad with programmes and missions in countries like Finland, Singapore and Sri Lanka.

As an invited member he has served in various CII task forces. He is also an invited Member of CII SR Core Group on higher education policy 2016. Prof Sathya is a Gold medalist in marketing and a University Grants commission NET-JRF holder. Prof Sathya received the Dewang Mehta award for 'Best teacher in Marketing Management ' in 2010 and also the Impact Best Professor award. Also, he is a winner in London Business School’s Case development Initiative-2009. Sathya’s interests are Brand management, CSR, Culture and Design thinking in the area of marketing.

Education: B.Sc. (Physics), MBA (Marketing), PG Diploma in International Business

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Dhurkari, R.K., Swain, A.K. (2011). Multi Attribute Gain Loss- A new method for reference dependent multi-attribute ranking and selection. Published in the proceedings of International Conference on Advances in Modeling, Optimization and Computing held during 5-7 Dec 2011 at Indian Institute of Technology, Roorkee, India. 2011
Dhurkari, R.K., Swain, A.K. (2014). A New Method to Support Informed Managerial Decisions in Salespeople Performance Evaluation. Published in the proceedings of 2nd International Conference on Business Analytics and Intelligence during 18-20 Dec 2014 at Indian Institute of Sciences Bangalore. 2014
Dhurkari, R.K., Swain, A.K. (2013). MCGL: A new method for modelling the choice behavior of the decision maker. Published in the proceedings of Decision Sciences Institute (DSI) 44th annual meeting at Baltimore, USA. 2013
Dhurkari, R.K., Swain, A.K. (2015). An Alternative Preference Elicitation Procedure in Predicting Choice. Published in the proceedings of 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence during 11-12 April 2015 at Indian Institute of Management Ahmedabad. 2015
Dhurkari, R.K., Swain, A.K. (2015). An experiment on the effectiveness of AHP for informed decision-making”. International Conference on Business & Economic Development (ICBED)-2015, New York, U.S.A, The Business and Management review, Vol. 6, Number 2, pp.305. 2015
• “ASEAN connectivity and industrial clusters in Tamil Nadu”, paper presented at the ASEAN-India connectivity: towards deepening regional integration, organized by ERIA and RIS, November 2011. 2011
Madhuri Saripalle (2014), “Labor Productivity, trade and R&D in the Indian electronics industry”, Paper presented at the Annual International conference on Conference on Technology: Corporate and Social Dimensions, organized by organized by the forum for global knowledge sharing (FGKS), October 27-29, 2014, NIAS, Bangalore. 2014
Madhuri Saripalle (2014), “Determinants of non-tradition agricultural exports: case study of Indian horticulture industry”, project findings presented at the 13th Annual SANEI Conference, Dhaka Bangladesh 30-31 August 2014. 2014
Madhuri Saripalle & Jyoti Prasad Mukhopadhyay (2016), “Mobile penetration, inequality and economic growth” on 18-3-2016, one day international seminar on creation and diffusion of technology, organized by Knowledge Forum (in partnership with Tata trust). 2016
Cooperative Banking in India and Social Banking 2011
Evaluation of saving strategies between the urban and rural ultra poor 2010
Total factor productivity growth in Indian Banking – Innovation vs. catch-up effect 2006
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