Sathya Saminadan

Area: Marketing


Areas of Interest

Marketing Management, Digital Marketing, Services Marketing, Brand, Sales & Distribution

Name: Sathya Saminadan
Designation: Faculty Associate


Sathya, Got rich experience of 17 years, which includes almost a decade in industry and as an Academician for the past 7 years. Sathya, completed his graduation in Vivekananda College, followed by PGDBM at our own IFMR. He is in the verge of completing his PhD thesis and expected to submit by Jan 2018 with SCSVMV University, Kanchipuram. Being an Alumni of IFMR, Sathya joined banking industry and got experience in Sales and Marketing, having held positions like Area Sales Head & Area Manager with big banners like ICICI and HDFC Bank. Joined Great Lakes Institute of Mgmt in the year 2010 as Lecturer - Marketing and gathered experience in teaching, following that he was working for ITM Business School, Chennai as Professor of Marketing for more than 3 years. He has written various articles in international journals recognised by ISBN/ISSN in the last few years and to name a few “Lessons from Annachis of TamilNadu”, IIM Ranchi, International Conference 2012, “Return on Search and buying behaviour of the Business Students”, ICMBE 2014 International Conference, “Factors influencing Online Information Search among Doctors with special reference to Medical Equipments”, International Journal of Sales & Marketing Management Research and Development,2017. He was associated with couple of start up companies and an Ayurveda hospital as marketing consultant.

R.S.Sathya Saminadan was awarded the ‘Award of Excellence’ by International Multidisciplinary Research Foundation in May 2016 for the contribution towards the field of Marketing.

No posts by this author.

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Dhurkari, R.K., Swain, A.K. (2011). Multi Attribute Gain Loss- A new method for reference dependent multi-attribute ranking and selection. Published in the proceedings of International Conference on Advances in Modeling, Optimization and Computing held during 5-7 Dec 2011 at Indian Institute of Technology, Roorkee, India. 2011
Dhurkari, R.K., Swain, A.K. (2014). A New Method to Support Informed Managerial Decisions in Salespeople Performance Evaluation. Published in the proceedings of 2nd International Conference on Business Analytics and Intelligence during 18-20 Dec 2014 at Indian Institute of Sciences Bangalore. 2014
Dhurkari, R.K., Swain, A.K. (2013). MCGL: A new method for modelling the choice behavior of the decision maker. Published in the proceedings of Decision Sciences Institute (DSI) 44th annual meeting at Baltimore, USA. 2013
Dhurkari, R.K., Swain, A.K. (2015). An Alternative Preference Elicitation Procedure in Predicting Choice. Published in the proceedings of 4th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence during 11-12 April 2015 at Indian Institute of Management Ahmedabad. 2015
Dhurkari, R.K., Swain, A.K. (2015). An experiment on the effectiveness of AHP for informed decision-making”. International Conference on Business & Economic Development (ICBED)-2015, New York, U.S.A, The Business and Management review, Vol. 6, Number 2, pp.305. 2015
• “ASEAN connectivity and industrial clusters in Tamil Nadu”, paper presented at the ASEAN-India connectivity: towards deepening regional integration, organized by ERIA and RIS, November 2011. 2011
Madhuri Saripalle (2014), “Labor Productivity, trade and R&D in the Indian electronics industry”, Paper presented at the Annual International conference on Conference on Technology: Corporate and Social Dimensions, organized by organized by the forum for global knowledge sharing (FGKS), October 27-29, 2014, NIAS, Bangalore. 2014
Madhuri Saripalle (2014), “Determinants of non-tradition agricultural exports: case study of Indian horticulture industry”, project findings presented at the 13th Annual SANEI Conference, Dhaka Bangladesh 30-31 August 2014. 2014
Madhuri Saripalle & Jyoti Prasad Mukhopadhyay (2016), “Mobile penetration, inequality and economic growth” on 18-3-2016, one day international seminar on creation and diffusion of technology, organized by Knowledge Forum (in partnership with Tata trust). 2016
Cooperative Banking in India and Social Banking 2011
Evaluation of saving strategies between the urban and rural ultra poor 2010
Total factor productivity growth in Indian Banking – Innovation vs. catch-up effect 2006
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